The exclusive Daytona model in its Everose version arrives at Setdart on December 9.

Turned into a power play like no other watch has ever accomplished, The Cosmograph Daytona is the most coveted, most coveted and commercially successful Rolex model of recent times . Every version that has been presented since its launch in 1963 is frantically sought after by collectors of much-coveted luxury items.

Designed to meet the chronometric demands of top competition drivers, the Cosmograph Daytona takes its name from Daytona, Florida, where the passion for speed and racing emerged in the early 1900s. Thanks to its extremely high precision and the guarantee of the Rolex house, the Cosmograph Daytona becomes a true luxury object indispensable in the most prestigious collections of watches. Its extraordinary skills make it inseparable from the world of motorsport, allowing drivers to measure elapsed time and read average speed on its distinctive tachymeter bezel.
Not surprisingly, more than 50 years after its inception, the Cosmograph Daytona has steadily transcended time to reach an unmatched status in the sports chronograph firmament today. Paul Newman, in fact, declared himself completely in love with this model, coming to enjoy his own version, the Daytona Paul Newman.
Do not miss the opportunity to bid on one of the most exclusive models of the Rolex firm, a watch that itself becomes its main hallmark, on the 9th at Setdart Auctions.